Croakz
Croakz is a collection of 6,969 generative 3D characters inspired by CrypToadz. I co-founded the project and was responsible for its creative direction and artwork.
Project
I created the base character, modular trait library, materials, lighting, final renders, website artwork, and launch imagery. My developer co-founder handled the smart contract and engineering. The traits were assembled programmatically into the main collection, with additional one-of-one characters created separately.
Results
Croakz sold out its entire 6,969-piece supply during the allowlist mint in 35 minutes, before a public sale could open. The launch generated approximately $2 million in primary sales, and the collection later reached approximately $12 million in secondary trading volume.
